Search Engine Optimisation Training

This BigRockDesigns’ SEO course will help businesses of all sizes achieve maximum visibility on search engines like Google. We will consider tips for evaluating and optimizing your site and best practice on setting up analytics to track before-and-after results. We will demonstrate how to acquire local citations and how to get accurately listed in key Internet directories.

Then discover how to implement foundational optimisation strategies and techniques, including how to conduct keyword research, build inbound links, optimise your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.

All of our courses are hands on and can be taken on PC or Mac.

Course Outline

  • Introduction
  • Google Penguin/Panda/Hummingbird Updates
  • Black Hat SEO/White Hat SEO
  • Linking Rings
  • 1st Ring –  Know Your Searchers
  • 2nd –  Linking Ring: Know the Search Engines & Directories
  •  SEO Tools: Browser Bars
  • SEO Tools: Keyword Research/Project Management
  • SEO Tools: Links, KDA, and Rank Checkers
  • SEO Tools: Code Checkers, & Web Site Analytics
  • Keywords
  • Creating Search Friendly Web Sites
  • Before We Begin: Site Setup the Wrong Way
  • Site Friendly SEO
  • Optimized Web Pages: Submitting and Monitoring Page Rank
  • Link Building: Quality Counts
  • Article Directories that Work
  • Summary

Full SEO Course Outline

Courses Available:

1 Day Search Engine Optimisation Course.

SEO Training is also included as a one day module in the following courses:

Digital Marketing Master Course (5 Days)

Click on the contact button to request a course outline or call us on 028 9038 8330