Digital Marketing Master

In the BigRockDesigns’ Digital Marketing Master course encompassing SEO, Marketing for Video and Mobiles, Google Adwords and Analytics, Email Marketing, and Social Media we demonstrate how to promote a company’s brand, increase sales, drive traffic to a site and engage with customers using today’s primary social networking tools.

Section 1 – SEO

We explain what Search Engine Optimisation (SEO) is and how you can start using it to increase your website’s visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. We explore in detail how to gain those vital citations and how to develop a strategy to attract users to your site.

Section 2 – Building Responsive Websites With WordPress

This BigRockDesigns’ course shows how to get the most out of the self-hosted version of WordPress 3.x and create feature-rich blogs and websites.

Section 3 – Google Adwords and Analytics

Get the most value from your Pay-per-click (PPC) spend; learn how to choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform.

Section 4 – Email Marketing

In this course we demonstrate how to get more out of email marketing campaigns. Strategies are offered for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently.

Section 5 – Social Media Strategies

With Facebook and Twitter, there are many ways to promote a company’s brand, increase sales, engage customers and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a successful online presence.

Course Date can be viewed on our Schedule Page