OCN Certification

Qualification Summary The OCN NI Digital Marketing Qualification (QCF) aims to develop knowledge and skills in the use of internet and communications technologies for marketing activities. With the increased use of communications technologies many companies are taking advantage of digital marketing strategies to promote and market their products and services. This qualification will enable learners to develop an understanding of internet and communications technologies, including search engine optimisation and the use of mobile and internet technologies for marketing applications.

Qualification Target Group

This qualification is targeted at learners who wish to enhance their existing ICT skills and employers who wish to develop the skills of their staff in the use of internet and communications technologies, including social media, to market products and services. Structure and Content In order to achieve the qualification, learners must successfully complete all four units below for a total of 7 credits.

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